Copywriting — Genevieve Roberts

I’ve worked for agencies including Beyond (where I’m associate creative director), SocioDesign and Roberts&Some, a small content agency I set up with my brother Henry, as well as with companies directly. I’ve worked on brands ranging from Google, Facebook and Arabian Oud to start ups preparing for launch. I’ve written websites, bots and brochures, app copy and awards entries, ghosted magazine articles and think pieces. I’ve helped brands develop their tone of voice and plan the content they hope to offer. Do get in touch if you’d like help with anything content related. Here’s a small selection of work.

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Copywriting the Arabian Oud website, including the brand story and all perfume descriptions.

Planning, interviewing, writing and editing the first Facebook Grow magazine, sent to marketers who’d attended a related event.

Writing the packaging copy for the launch of Grace & Green, a new period product that wanted to highlight its lifestyle credentials, as well as being kind to people and planet.

Copywriting the website for London’s new design district, with tone and language to appeal to creative businesses in the capital.

Developing a comprehensive tone of voice for brands about to launch, and some that are established but are only realising the importance of the tone of their content.

Writing and editing awards entries for agencies including Unity PR, to ensure their work is recognised industry-wide.

Planning the Sainsbury archive so the vast array of information became narrative stories that would capture people’s imagination. Writing these stories in an engaging manner that reflected Sainsbury’s tone of voice and would keep readers wanting to learn more.